Прежде чем подписывать медиа-план (практикующим маркетологам рынка ЛМК): Think Less.
Здесь www.Lndab.com/global/private/about-lindab/think-less/tailored_buildings/Pages/default.aspx очень хорошо описано значение нового слогана Lindab (ASTRON теперь всегда Lindab) на английском языке:
"How to use less time and energy when building big.
Think Less.
It doesn’t matter whether it’s a new storage facility, shopping mall, factory building or car showroom. When you need tailored buildings fast, easy
and cost efficiently, Lindab Building Systems is the natural choice.
With more than 40 years in the business, we’ve gained valuable insights in how to plan, build and maintain large buildings while keeping costs and materials usage down – up to 15 percent less steel is used. Thanks to our planning tools, you’ll know exactly how much materials will be used, and you can even predict your future energy consumption.
A Lindab building is very energy efficient. Not only because we use components made from steel, a recyclable building material, but also because the energy consumption in the final building is minimized thanks to smart ventilation and insulation solutions. We can also incorporate
alternative energy sources in buildings, such as solar panels, thus making it even more sustainable.
From the initial design to final construction and assembly, Lindab will help you make your new building a good investment.".
Остаётся только один вопрос - как лучше перевести Think Less на русский язык.
Наши предложения:
1. Think Less - Хорош Думать (вариант, предложенный Михаилом Ю. Трушкиным).
2. Think Less - Сталь думает за Вас (вариант, предложенный Дмитрием Кропивницким (DK)).
3. Think Less - Когда меньше значит Больше (поддерживаемый нами вариант).
4. Think Less - Хорош выбирать (вариант, предложенный Александром Корсуновым).
5. Think Less - По крайней мере думай (вариант, предложенный Сергеем Алейниковым).
6. Think Less - Когда легче значит лучше
(вариант, предложенный Александром Пряжниковым).
Think Less.
It doesn’t matter whether it’s a new storage facility, shopping mall, factory building or car showroom. When you need tailored buildings fast, easy
and cost efficiently, Lindab Building Systems is the natural choice.
With more than 40 years in the business, we’ve gained valuable insights in how to plan, build and maintain large buildings while keeping costs and materials usage down – up to 15 percent less steel is used. Thanks to our planning tools, you’ll know exactly how much materials will be used, and you can even predict your future energy consumption.
A Lindab building is very energy efficient. Not only because we use components made from steel, a recyclable building material, but also because the energy consumption in the final building is minimized thanks to smart ventilation and insulation solutions. We can also incorporate
alternative energy sources in buildings, such as solar panels, thus making it even more sustainable.
From the initial design to final construction and assembly, Lindab will help you make your new building a good investment.".
Постоянная ссылка на полный список услуг Steelbuildings.ru Больше ЛМК в России www.Steelbuildings.ru/LMK/10106
СКОРО: "Фестиваль франшиз".
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Ведущий рубрики "Прежде чем подписывать медиа-план ..."
Дмитрий Кропивницкий (DK)
